Well let me put a disclaimer first I am a die hard congress opponent and till few days back was an ardent supporter of BJP
Now why I am saying what I am saying is because of two reason, first she is 'young' in real sense of term - not 45 year old 'yuva hriday samrat' and secondly unlike media darlings of sachin, omar, jyoti, dushyant, milind, priyanka, supriya, kanomazi, rahul, akhilesh and countless others she is not from a political family.
If I am not mistaken I can guess how this 'madarasi' sounding name has got planted in hindi heartland politics.
If I remember correctly she was debating champion (national level) and a star speaker in her college days at holkar college Indore. ( I read about her in college magazine of my elder brother) and my guess is during those she must have been noticed by some high level congress leader or still better rahul baba himself because I have been hearing about her as active in youth congress since last few years.
This is one advantage of dynastic policies that changes which would be difficult to bring otherwise can be brought by prince or princess. So Rahul Gandhi succeeded in getting a good orator and thinker ( logical corollary?? she must be writing her speeches herself) a ticket for loksabha which would not have been possible otherwise.
and latest media reports point that she did not misuse campaign fund allocated by congress central command and has even retruned the unspent amount.
But alas she will lose the elction .. and she is in wrong party
but I hope to hear more about her in near future.
here is a real young turk